Your influence matters.

The tobacco companies need young customers. That means more profit over a lifetime because most people don't start using tobacco as an adult. That’s why Big Tobacco spends millions of dollars to lure youth with new products and clever marketing. Even if adults don’t notice, children do.

As a parent, it is hard enough to protect your child from everyday negative influences. The tobacco industry is working against you and intentionally targeting your child in hopes of making them a life-long tobacco user, giving you just one more thing you have to worry about.

You are the parent and that means you’re the biggest influence in your child’s life. Use the information here to start—and continue—the conversation about tobacco with your child. It’s the best way to protect him or her from whatever the tobacco industry may try.

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