Most people begin smoking in their teens. The tobacco companies know this. In fact, they bank on it. That’s why they spend millions of dollars to lure young people with advertising, promotions and sponsorships specifically targeted to them. Even if adults don’t notice it, children do.

Your Influence Matters.
You’re the parent. That means you’re the biggest influence in your child’s life. Use the information here to start—and continue—the conversation about tobacco with your child. It’s the best way to protect him or her from whatever the tobacco industry may try.